What are Dutch gum cards?
Picture cards of film stars, musicians, TV, Disney and comic characters from 1950 to 1983: 15,668 cards in 103 sets. Where they were printed, who published them, the biggest sets, the names on the most cards and what single cards sell for.
Dutch gum cards, filmisar in Swedish, are picture cards of film stars, musicians, TV shows, Disney and comic characters, issued from 1950 to 1983. Our catalogue lists 15,668 of them in 103 sets, with 3,145 names. Every number on this page comes from that catalogue and from our own eBay sales, so it changes when the data does.
The first cards were sold one at a time with a piece of chewing gum. From 1952 nearly all came in colour, ten to a pack. More on how they were sold, with sources, on the About page.
Where they were printed
The catalogue records where 22 of the 103 sets were printed.
- Holland (14): 1950 Serie A, 1952 A and Ab Set, 1953 Serie D, 1954 Number in Circle, 1955 Nr Set Unnumbered (Low Numbers), 1958 Serie A, 1958 Serie T, 1961 Serie B (Printed in Holland), 1963 Serie C (Printed in Holland), 1964 Serie A (Printed in Holland), 1965 Serie G (Printed in Holland), 1974 Serie P (Printed in Holland), 1974 Serie T (Printed in Holland), 1977 Serie W (Printed in Holland)
- Sweden (6): 1963-73 Disney Set Unnumbered, 1977-81 Comic & Children's Cards, 1978 The Muppet Show, 1979 The Smurfs, 1983 Star Wars, Dennis Collector Series
- Denmark (2): 1961 Serie FA, 1966 The Saint (Printed in Denmark)
Who published them
A publisher is on record for 25 of the 103 sets.
- Cumulus in Stockholm (12): 1958 Black & White Elvis–Tommy, 1958 Short Number Series, 1959 Calendar Set, 1961 Calendar Set, 1961 D Plain Text Set, 1962 Serie N, 1962 Star Bilder A, 1962 Star Bilder B, 1962 Star Bilder C, 1962 TV Set, 1963 NT Set, 1963 Star Bilder D
- Svenska Handelskompaniet in Malmö (7): 1952 Serie B (Colored), 1953 Serie C (Color), 1953 Serie D, 1955 X Set, 1956 Serie F, 1957 Serie S, 1958 X Nr Set
- Samlarsaker (2): 1977-81 Comic & Children's Cards, 1978 The Muppet Show
- Filmisar (1): 1973-76 Disney Set Numbered
- Nellba (1): 1983 Star Wars
- Nyfo / TREAB (1): 1958 Unnumbered Jazz Stars
- Torsten G. Ericson in Hälsingborg (1): 1957 Serie H
Sets by decade
| Decade | Sets | Cards | Most frequent names |
|---|---|---|---|
| 1950s | 44 | 5,851 | Doris Day, Roy Rogers and Elvis Presley |
| 1960s | 43 | 6,997 | Elvis Presley, Brigitte Bardot and Roger Moore |
| 1970s | 12 | 2,544 | Abba, Robin Hood and Donald Duck |
| 1980s | 3 | 200 | Dallas, ABBA and Gyllene Tider |
The biggest sets
- 1963-73 Disney Set Unnumbered: 894 cards
- 1973-76 Disney Set Numbered: 627 cards
- 1977-81 Comic & Children's Cards: 585 cards
- 1955 Nr Set (601-998): 392 cards
- 1958 P Set: 301 cards
Every set page has the checklist: number, name and whether the card is in stock.
The names on the most cards
- Elvis Presley: 469 cards in 53 sets
- Doris Day: 369 cards in 61 sets
- Brigitte Bardot: 336 cards in 45 sets
- Roy Rogers: 267 cards in 44 sets
- Tony Curtis: 186 cards in 46 sets
- Gina Lollobrigida: 161 cards in 42 sets
- Sophia Loren: 156 cards in 41 sets
- Lassie: 133 cards in 40 sets
- Esther Williams: 125 cards in 36 sets
- Elizabeth Taylor: 119 cards in 44 sets
What single cards sell for
Since February 2026 we have sold 3,195 single cards on eBay, lots and sets not counted. The median price was $4.49, half went for between $2.99 and $6.99, and nine in ten for $11.99 or less. The highest was $206.99.
Star pages give the number of sales, the median and the highest price for that star, for example Elvis Presley or Audrey Hepburn. Set pages with enough sales do the same.
Where to buy
Our eBay shop has 4,362 original cards listed. Each set page shows which of its cards are in stock. When we do not have a card, its card page links to other sellers' copies on eBay.
