Elvis Presley Dutch gum cards: the complete collector's guide

Elvis Presley is the biggest name in Dutch gum cards by a long way. We list 469 cards across 53 series (192 in stock now), from his first cards in 1957 to the Popbilder sets of the late 1970s. The next two names in our catalogue, Doris Day and Brigitte Bardot, have fewer than 400 each.

The Swedish collectors' guide En värld av filmisar counts 439 Elvis cards plus 24 pair cards in the sets that were sold in Sweden. We went through its Elvis list number by number against our catalogue. Everything is in there, after a few fixes to our own numbering that are now live, with one misprint in the book: it gives #210 in 1962 Serie N, where the Elvis card is #201. Three sets printed in Holland that the book saves for its follow-up, Mera filmisar, are not in our catalogue yet: a Dutch Serie A with the same Elvis numbers as 1958 Serie A, and a Serie D and Serie F with five Elvis cards between them.

Reading an Elvis card

Every card names the star, and many name the film studio too, such as "Paramount", "20th Century-Fox" or "MGM". What tells the sets apart is the small print around the name.

Lettered sets print the letter. 1961 Serie FA cards say "Serie FA" on the left and the number on the right. The 1965 BA Set prints "BA 37" before the name. The Dutch reprints say so: a 1964 Serie A (Printed in Holland) card reads "No. 22 · Printed in Holland" under the name, with "Serie A" on the right. Some sets print no letter at all and are told apart by where the number sits and how it is printed: to the left, in a circle, in a black box, small or large, on thick or thin card. That is why the sets have such long names here, like "1957 Large Number Studio Series" or "1964 Numbered Set 2 (1-156)".

Some Elvis cards have no number at all: the two in the 1957 Studio Set 1 Symbols (one shows him in a military cap, with the RCA logo in the corner), the black and white Elvis–Tommy cards of 1958, which carry only the picture and a printed signature, and a few later sets.

The book files every set under a girl's name, so 1958 Serie A is LISA there and 1962 Serie N is OLGA. On this site the sets go by the names collectors use on eBay, and each set page lists its Swedish names under "Also known as".

Every Elvis set, card by card

Every set with an Elvis card in our catalogue, oldest first. Each number links to that card's page with photo and price, and the numbers in bold are in stock at retroallover right now. The set name opens its checklist with only the Elvis cards showing.

A few patterns in that table save time. 1960 Serie L and 1961 Serie B (Printed in Holland) have Elvis on the same numbers, 7 to 99; Serie L adds #4. 1958 Serie U only uses numbers that are also Elvis cards in 1958 Serie A (105, 118, 146 and so on). 1961 A Set (Sans Serif) and 1961 D Plain Text Set have Elvis on the same fourteen numbers, from 4 to 147. Two copies with the same number from sets like these are easy to mix up in a listing, so check the set markings, not just the number.

The 1959 Calendar Set has 29 Elvis cards, and every one of them comes in four colour variants. According to the book, variant 3 (brown) is far more common than the other three: red (1), grey (2) and brown-white (4). A complete Elvis calendar run in one colour is a project in itself.

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The rarest Elvis cards

En värld av filmisar picks out the hardest Elvis cards and rates every card from 1 to 10, where 10 is the hardest to find. These are its picks, with the rating on each.

At the top is the black and white Elvis–Tommy set: at least 60 unnumbered black and white cards of Elvis and Tommy Steele, 40 of them Elvis. The book calls it the holy grail, and every Elvis card in it is rated 10. With no numbers, the only way to tell the cards apart is the picture.

Next come the cards printed in Holland. 1964 Serie A (Printed in Holland) #22, #23 and #97, the variant of 1963 Serie C (Printed in Holland) #40 with the hooked C, and 1974 Serie T (Printed in Holland) #39 are all rated 9. 1961 Serie B (Printed in Holland) #95, 1965 Serie G (Printed in Holland) #52 and Serie T #79 are rated 8, together with 1961 Serie FA #136 and the 1965 BA Set #37. Serie FA #132 is a 7, and the military-cap Elvis from the Studio Set 1 Symbols a 6.

The "Printed in Holland" cards are the ones to learn. 1961 Serie B (Printed in Holland) reuses the numbers of 1960 Serie L, and where the book shows both prints of a card, the picture is the same too: a Bardot #14 and a Monroe #26. In both cases the Dutch print is rated two steps higher. A Serie L Elvis is an ordinary card. The same number from 1961 Serie B (Printed in Holland) is a far harder one.

Elvis with someone else

The book counts 24 pair cards, where Elvis shares the card with another star. These are the ones in our catalogue:

• Debra Paget: 1958 PA Set #189, and with Richard Egan as well on #240
• Carolyn Jones: 1958 Serie A #34 and #149, 1960 B Set #34
• Liliane Montevecchi: 1958 Serie A #41
• Bill Haley: 1958 Serie A #63, and one card in the Elvis–Tommy set
• Lizabeth Scott: 1958 Serie A #172
• Dolores Hart: 1959 A Set (Serif) #8, 1962 TV Set #104, 1962 Numbered Set 3 #269
• Judy Tyler: 1959 A Set (Serif) #22, #135 and #241
• Little Gerhard: 1959 Calendar Set #51
• Barbara Lang: 1961 H Set #84
• Juliet Prowse: 1962 TEVE Set #135
• Barbara Eden: 1964 Numbered Set 2 #115
• Priscilla Presley: one card in the 1966-68 Popbilder

Pair cards are listed under both names on this site, so the Debra Paget card also shows up on her page.

What Elvis cards sell for

Most Elvis cards are not expensive, because there are so many of them. Since February 2026 we have sold 201 single Elvis cards on eBay. The median price was $6.99, half of them went for between $4.99 and $10, and nine in ten for under $14. The most anyone paid us for one card was $30, for 1961 Serie FA #132, one of the book's picks.

Graded cards are a different market. In eBay sold listings we collected in spring 2026, PSA and SGC graded Elvis Dutch gum cards in high grades went for roughly $300 to $600. A PSA 5.5 1962 TEVE Set #106 went for $999. Each card page on this site shows a guide value built from these sales and current listings.

Condition is what moves the price of an ungraded card. These cards went through children's pockets, and most survivors have rounded corners. Sharp examples cost more, especially from the 1957 and 1958 sets. On the colour sets the printing is often out of register, so cleanly printed copies are scarcer.

One thing to watch for: Serie R, a retro set printed in the late 1990s and early 2000s, uses the old look and includes Elvis. Those are later cards, not originals from the gum years, and they are not part of our catalogue.

Ways to collect Elvis

With a name this big you need a plan. Some that work:

One Elvis from every set. Use the table above as your checklist. Most sets have several Elvis cards to choose from, and the commoner ones cost a few dollars.

One complete run. The biggest Elvis runs in a single set are 1958 Serie A (30 cards), the 1959 Calendar Set (29), 1959 A Set (Serif) (27) and his first cards, the 1957 Large Number Studio Series (23). The Elvis–Tommy set has 40, but at a rating of 10 each that is a lifetime project.

The Dutch prints. The Printed in Holland cards above are a short list with long odds, and the most satisfying set of all to finish.

Where to find them

Every number in the table above links to its card page with a photo, our price when we have it, and other eBay sellers' copies when we don't. The Elvis Presley page shows all of his cards with the in-stock ones first, and the Elvis cards in our eBay shop show what we have right now. Originals ship from Gothenburg with tracking.